About Us

Living Long Is Not A Life Living Fit Is Life

ABOUT US

Our store is a fitness apparel & accessories brand, manufacturer and online retailer based in the United Kingdom, supported by millions of highly engaged social media followers and customers in 131 countries.

Created in 2012 by teenager Ben Francis and a group of his high-school friends. Our store has grown from a screen printing operation in a garage, into one of the fastest growing and most recognizable brands in fitness. This growth comes from a devotion to producing innovative, effective performance wear and an ever-expanding social presence, and above all a commitment.

Before there is an action, there is an idea.

We exist to create the tools that help people unlock their full, incredible potential and put their ideas into action.

Be all that you imagined you could be. Be a visionary.

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